Advertising device



A ril 24, 1934. E. L. GOETZ ADVERTISING DEVICE led June 7, 1935 ATTORNEYS.

Patented Apr. 24, 1934 UNITED STATES PATENT OFFICE 3 Claims.

This invention relates to advertising devices.

It is the principal object of the present invention to provide an improved device of the character referred to which includes a fiat profiled 5 body having fiat movable appendages projecting beyond the perimeter thereof and so attached to the body that movement or vibration of the latter will create movement of the appendages relative thereto and create an animated effect, which delO vice is of simple and inexpensive construction and very effective in attracting attention.

In practicing the invention I provide a fiat body profiled to represent some object ordinarily having movable appendages or attachments.

- These movable appendages or attachments are represented by fiat members projecting beyond the body and attached thereto by resilient means so that movement or vibration of the body will result in movement of the appendages, simulating the movement of the appendages which they represent.

One form which the invention may assume is exemplified in the following description and illustrated by way of example in the accompanying drawing, in which:

Fig. 1 is a rear view of an automobile showing my improved advertising device attached thereto.

Fig. 2 is a perspective view of one form which my advertising device may assume.

Fig. 3 is a rear view of the device as shown in Fig. 2 showing the manner in which the appendages are attached to the body.

Fig. 4 is a plan view showing the body in section and illustrating the manner in which the appendages are attached to the body.

Fig. 5 is a perspective view of the resilient means employed for attaching the appendages to the body.

Referring more particularly to the accompanying drawing, 10 indicates an advertising device forming the subject matter of my invention. This device is particularly useful for that type of advertising used in connection with vehicles or other conveyances.

Reference being had to Fig. 2, it will be seen that the device consists of a body 11 which in this instance is profiled to form the letter A. It is to be understood, however, that the body may be profiled to represent any other object and that its displayed surface may have the details of the represented object appropriately imprinted thereon. The fiat body 11 is preferably formed from a sheet of thin cardboard although any other suitable sheet material may be used.

Attached to the body 11 and projecting lateral- 1y from opposite sides thereof are movable appendages 12 which in this instance are profiled to represent wings. It should be understood, of course, that when the body 11 is intended to represent objects other than that illustrated, the 69 movable appendages 12 will be profiled torepresent movable parts of such object and I do not wish to confine myself to that form illustrated and described herein.

It is intended that the appendages 12 which in this instance are illustrated as wings be given motion to simulate the natural movement of wings. To accomplish this the inner ends of the wings are attached to the body by a resilient means so that vibration of the body will be accompanied by movement of the wings in the same plane in which the flat body and fiat appendages lie. This resilient means in the present instance is in the form of a spring clip 14 most clearly illustrated in Figs. 4 and 5.

Reference being had to these figures, it will be seen that the spring member 14 comprises a thin strip of spring metal having tangs 15 at its opposite ends by means of which the inner ends of the appendages are fastened thereto. These tangs project through the appendages and are clinched to form the attachment. At the center of the spring member are two tangs which are adapted to be projected through the flat body at the center thereof and clinched to connect the spring member to the body. The spring member is so arranged that its fiat surface will lie in a horizontal plane so that when the body is vibrated, the opposite ends of the spring member will oscillate in a vertical plane.

It is obvious from the foregoing that when the body 11 is vibrated, the appendages will move relative thereto in a vertical plane, simulating the action of wings.

In practice I intend that the body 11 be fixed 95. to the moving conveyance or vehicle. For example, in Fig. 1, I have illustrated it attached to the inner surface of the rear window of an automobile so that it will be visible from the rear of the vehicle. When the automobile is in motion, the vibration of the body is sufiicient to cause vibration of the spring member so that the appendages or wings will oscillate in a vertical direction at a rapid rate, thus creating an animated efiect which is very effective in attracting attention.

It is apparent from the drawing and the foregoing description that the device here disclosed may be very inexpensively manufactured inasmuch as all of the parts may be produced by die stamping and may be quickly and inexpensively assembled.

It should be pointed out, however, that the invention lies in the provision of a flat body profiled to represent some particular object, which ordinarily is equipped with moving parts, which moving parts are represented by flat appendages resiliently attached to the body in such a manner that vibration or movement of the latter will impart movement to the appendages and give the entire assembly an animated effect.

While I have shown the preferred form of my invention, it is to be understood that various changes may be made in its construction: by those skilled in the art without departing" from the spirit of the invention as defined in the" appended claims.

Having thus described my invention, What I claim and desire to secure by Letters Patent is:

1. A device of the character described compris niggebody' profiled to represent an object, said body'beingfiat" and formed of sheet material, flat ap endages" formed of sheet material and arranged in a plane parallel to the plane of the body; a portion dfthe'appendages overlapping the body, the remainder thereof projecting beyond the perimeter of thebody at opposite sides thereof, said appendages being capable of movement in a plane parallel to the plane of the body, and a spring member centrally attached to the body and attached at each end to the appendages whereby movement or vibration of the body will result in movement of the appendages relative thereto.

2. As an article of manufacture, a body formed of sheet material appropriately profiled to represent an object, flat appendages blanked from sheet material and lying in a plane parallel to the plane of the body with portions thereof overlapping the body, the remaining portions or" the appendages projecting beyond the perimeter of thebody,-aspring member fixed at its center to the body and at its opposite ends to the appendages" whereby movement or vibration of the body will result in movement of the appendages relative thereto.

3:An article to be displayed from a moving vehicle which comprises a body member, appendages to said body rneiriber'relatively movable with relation thereto, a flat spring, and tangs bent" from said spring for securing it at one po'i i i-t to the body member and at other points to' the appendageswher'eby' movement of the body member will cause relative movement of said appendages and body member.

EDWARD L. (EOE-T2.- 

